Special K

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Kellogg's Special K cereal at grocery store.

Special K

breakfast cereal

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Kellogg’s
1950s–2001: Acquisitions and product growth
The cereals Special K and Sugar Frosted Flakes (Frosties in the U.K. market) were launched in the 1950s. In 1964, the company again redefined the breakfast market with the release of its iconic Pop-Tarts toaster pastries. In 1965, Apple Jacks entered the scene.
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The cereals Special K and Sugar Frosted Flakes (Frosties in the U.K. market) were launched in the 1950s. In 1964, the company again redefined the breakfast market with the release of its iconic Pop-Tarts toaster pastries. In 1965, Apple Jacks entered the scene.
Read More