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Southwest Conference, former American collegiate athletic organization founded in 1914 with eight members: the University of Arkansas, Baylor University, the University of Oklahoma, Oklahoma Agriculture and Mining College (now Oklahoma State University), William Marsh Rice Institute (now Rice University), Southwestern University, the University of Texas (Austin), and the Texas Agricultural and Mechanical College (now Texas A&M University). Later Southwestern University (1916), Oklahoma (1920), and Oklahoma A&M (1925) left the conference, while the University of Houston,...