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South by Southwest
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South by Southwest Man in a dark shirt sits onstage, smiling and gesturing with both hands, with large β€œ2024” text blurred in the background.
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South by Southwest

music, film, and interactive media conference, Austin, Texas, United States
Also known as: SXSW, South by Southwest Music and Media Conference & Festival(Show More)
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β€’History

South by Southwest, annual music, film, and interactive media conference held in Austin, Texas, U.S. South by Southwest (SXSW) began in 1987 as the South by Southwest Music and Media Conference when a promotion company, South by Southwest, Inc., decided to showcase the eclectic Austin music scene for music industry professionals. SXSW invited these insiders to Austin for the inaugural event, which was attended by 700 people. The conference grew over the years, and it...

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