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Close-up of the Toyota Land Cruiser logo on the vehicle's front grille, featuring the chrome Toyota emblem against a perforated black background. Wagh Bakri tea cups and packaging placed on a wooden table. Backside of a denim jacket featuring The Rolling Stones logo, a pair of lips with a tongue sticking out. Sony Vaio logo on the textured silver back cover of a laptop, with an out-of-focus office background. Scuderia Ferrari logo featuring a black prancing horse and the letters SF on a yellow shield with Italian flag stripes, displayed on a red Ferrari car. Glass exterior of the Unilever building in Toronto, Canada, with the Unilever logo and name displayed near the top corner against a blue sky.
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Close-up of the Toyota Land Cruiser logo on the vehicle's front grille, featuring the chrome Toyota emblem against a perforated black background.
Toyota logo on the Toyota Land Cruiser The horizontal symmetry of the logo makes it recognizable when seen from the front as well as through rear-view mirrors.

Written by
Manjishtha Bhattacharyya
Manjishtha Bhattacharyya is an editor at Encyclopaedia Britannica. She holds a PhD in zoology from Vidyasagar University, West Bengal, and has more than seven years of experience in science communication...
Manjishtha Bhattacharyya
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Britannica Editors
Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree....
Britannica Editors
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•History

For most brands, a logo is much more than an identifier. Through its color, design, and name, a logo acts as a symbol of the brand’s history, values, and purpose. Paul Rand, one of the founding fathers of modern American graphic design, observed, “A logo is less important than the product it signifies; what it means is more important than what it looks like.” The seven logos featured in this article exemplify this idea through...

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