Britannica AI Icon

SERRV

nonprofit organization
Also known as: Sales Exchange for Refugee Rehabilitation and Vocations(Show More)

Quick Summary

SERRV, established in 1949 by the Church of the Brethren, is a nonprofit organization that operates within the broader fair trade movement. Its primary goal is to create trade relationships with impoverished communities, particularly in South America, by connecting them with export markets in the United States and Europe. This direct trading model aims to eliminate intermediary buyers, ensuring that producers receive a fair price for their goods and improving their livelihoods. SERRV was one of the early organizations contributing to the growth of fair trade, with the first formal fair trade shop in the U.S. opening in 1958 to sell goods from SERRV and similar organizations.1

Summary created from Britannica articles using AI. AI can make mistakes, so verify using Britannica articles.
2 Britannica Sources
  1. fair trade
  2. Church World Service

Ask Britannica AI about this topic

Britannica doesn't have a full article on this topic, so we've curated a list of our relevant coverage.