Perpetua

Typefaces he designed included Perpetua (1925), Gill Sans Serif (1927), Joanna (1930), and Bunyan, designed in 1934 but recut for machine use and renamed Pilgrim in 1953.

…and avant-garde book typography; Gill’s Perpetua, based upon his stonecut letters; and Times New Roman, designed by Morison himself for The Times (London), whose staff he joined in 1930. The last has been called the most successful type design of the 20th century, a result of its economy and legibility…