PARC

PARC, research company established in 1970 as a division of Xerox Corporation in Palo Alto, California, U.S., to explore new information technologies that were not necessarily related to the company’s core photocopier business. Many innovations in computer design were developed by PARC researchers, including the Alto, the first personal computer; the graphical user interface; the laser printer; and Ethernet, a ubiquitous computer networking technology. Xerox had invented and dominated the paper copier market since 1948,...