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Operation PUSH
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Operation PUSH

American organization
Also known as: People United to Save Humanity, People United to Serve Humanity(Show More)
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Quick Summary

Operation PUSH, an abbreviation for People United to Serve Humanity, was founded in 1971 by Jesse Jackson after he left Operation Breadbasket. Operation Breadbasket, a program of the Southern Christian Leadership Conference (SCLC), began in 1962 with the goal of improving the economic status of African Americans through boycotts of businesses that did not employ them or sell their products. Jesse Jackson led Operation Breadbasket's efforts in Chicago, focusing on companies that profited from African American neighborhoods while offering little in terms of employment or support for Black-owned businesses. In 1996, Operation PUSH merged with the National Rainbow Coalition to form the Rainbow PUSH Coalition, continuing its focus on equal rights.12

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3 Britannica Sources
  1. Jesse Jackson: Top Questions
  2. Operation Breadbasket
  3. PUSH

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