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One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society

work by Marcuse

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In One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society (1964), Herbert Marcuse argues that modern affluent societies, while appearing to offer freedom and satisfaction, actually suppress critical thought through consumer culture. This creates a "one-dimensional" existence where individuals lack intellectual and spiritual depth. Marcuse, a member of the Frankfurt School, believed that advanced industrial societies, whether capitalist or communist, create conformity and hinder genuine liberation. Technology itself is a tool that can be used for control or liberation, but its direction is determined by social choices, not by an inherent autonomy.123

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