Nutella

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Nutella store sign with bold black and red lettering on a white curved panel against a red patterned background.

Nutella

food spread

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Ferrero Group
Expansion and European foothold (1950s–1970s)
…recipe, giving it the name Nutella. The product, an instant hit upon release, would become one of Ferrero’s most iconic products worldwide. As a spreadable product, Nutella helped move chocolate from occasional desserts or between-meal treats into everyday mealtimes. Its name—combining the descriptive “nut” with the Italian suffix “-ella”—gave it…
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…recipe, giving it the name Nutella. The product, an instant hit upon release, would become one of Ferrero’s most iconic products worldwide. As a spreadable product, Nutella helped move chocolate from occasional desserts or between-meal treats into everyday mealtimes. Its name—combining the descriptive “nut” with the Italian suffix “-ella”—gave it…
Read More