New York Subways Advertising Company

In a 1947 poster promoting New York subway advertising, for example, Rand created a design from elemental geometric forms and colours that can be read as both an abstracted figure as well as a target, conveying the concept that one can “hit the bull’s-eye,” or reach potential audiences for plays,…

…a 1947 poster promoting the New York Subways Advertising Company, Rand’s arrangement of dots and concentric circles in vibrant colours becomes both an illustrative image and a dynamic composition.