N.W. Ayer & Son References N.W. Ayer & Son American company Ask Anything Homework Help Written by The Information Architects of Encyclopaedia Britannica The Information Architects maintain a master list of the topics included in the corpus of Encyclopædia Britannica, and create and manage the relationships between them. The Information Architects of Encyclopaedia Britannica Britannica AI Ask Anything Learn about this topic in these articles: Francis Wayland Ayeradvertising pioneer who founded N.W. Ayer & Son and revolutionized that industry by making the advertising firm an active agent for the advertiser, rather than a middleman selling a newspaper’s space to the advertiser. Read Moreadvertising pioneer who founded N.W. Ayer & Son and revolutionized that industry by making the advertising firm an active agent for the advertiser, rather than a middleman selling a newspaper’s space to the advertiser. Read More