McCall’s

American magazine

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July 16, 2026

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McCall's was a prominent American monthly magazine that was a significant trendsetter in the women's magazine field. Founded in 1873, it eventually surpassed Ladies' Home Journal in circulation by the mid-20th century.12

The magazine was part of a broader landscape of women's publications that evolved over time, reflecting changing societal views on women's roles. Early magazines often focused on fashion and domesticity, while later publications, like McCall's, offered a wider range of content and influenced popular culture.12

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graphic design
Postwar graphic design in the United States
…Bazaar) and Otto Storch (at McCall’s) extended Brodovitch’s imaginative approach to page layout in large-format magazines. Storch believed concept, text, type, and image should be inseparable in editorial design, and he applied this belief to the editorial pages of McCall’s.
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…Bazaar) and Otto Storch (at McCall’s) extended Brodovitch’s imaginative approach to page layout in large-format magazines. Storch believed concept, text, type, and image should be inseparable in editorial design, and he applied this belief to the editorial pages of McCall’s.
Read More

Ladies’ Home Journal
…overtaken by its older rival, McCall’s (1873). The magazine was purchased by Meredith Corporation in 1986. With a circulation of more than four million, Ladies’ Home Journal ranked among the top 10 paid-circulation magazines in the United States at the beginning of the 21st century.
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…overtaken by its older rival, McCall’s (1873). The magazine was purchased by Meredith Corporation in 1986. With a circulation of more than four million, Ladies’ Home Journal ranked among the top 10 paid-circulation magazines in the United States at the beginning of the 21st century.
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