Intermix Media

American company

Also known as: eUniverse

Written by

The Information Architects of Encyclopaedia Britannica

Last updated

July 17, 2026

Quick Summary

Intermix Media was an American internet marketing company that created the social media platform Myspace in 2003. Myspace quickly became the most popular social network, distinguishing itself by allowing musicians to promote their work, which made it popular with young adults.1

In 2005, Rupert Murdoch's News Corporation purchased both Myspace and Intermix Media for $580 million. Under News Corporation, Myspace faced increased advertising and competition from Facebook, leading to a decline in users. In 2011, News Corporation sold Myspace to Specific Media and Justin Timberlake.21

Summary created from Britannica articles using AI. AI can make mistakes, so verify using Britannica articles.

2 Britannica Sources

Ask Britannica AI about this topic

Britannica doesn't have a full article on this topic, so we've curated a list of our relevant coverage.

Myspace
…Internet marketing company eUniverse (later Intermix Media), created Myspace in 2003. It quickly distinguished itself from established social networking sites by allowing—and in fact encouraging—musical artists to use the site to promote themselves, making Myspace popular among teenagers and young adults. It also developed a reputation for allowing users greater…
Read More
…Internet marketing company eUniverse (later Intermix Media), created Myspace in 2003. It quickly distinguished itself from established social networking sites by allowing—and in fact encouraging—musical artists to use the site to promote themselves, making Myspace popular among teenagers and young adults. It also developed a reputation for allowing users greater…
Read More

Rupert Murdoch
20th Century Fox, Fox News, and The Wall Street Journal
…and in 2005 he bought Intermix Media, owner of Myspace.com, a social networking site that had more than 30 million members. Two years later he made news with the announcement that the News Corporation was acquiring Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Myspace…
Read More
…and in 2005 he bought Intermix Media, owner of Myspace.com, a social networking site that had more than 30 million members. Two years later he made news with the announcement that the News Corporation was acquiring Dow Jones & Company, publisher of The Wall Street Journal, for $5 billion. Myspace…
Read More