Gangnam Style

…which contained the single “Gangnam Style,” a lighthearted dance song that mocked the pretensions of people wishing to be associated with that area of Seoul. The video for the single featured a deadpan PSY performing a distinctive comic “horse-riding” dance at various incongruously unstylish locations, including a horse stable…

…when a song called “Gangnam Style” by South Korean solo artist PSY went viral. The digital era had come of age, and the song’s humorous video, featuring a tuxedo-clad PSY doing a dance reminiscent of riding a horse, was likely as responsible for the song’s worldwide popularity as its…