Britannica AI Icon

Fillmore Auditorium

building, San Francisco, California, United States

Quick Summary

The Fillmore Auditorium was a historic ballroom located in San Francisco, California, at Geary and Fillmore streets. It became a pivotal venue in the development of modern rock music presentation during the 1960s, emerging from the hippie counterculture of the city's Haight-Ashbury district.12

Concert promoter Bill Graham began his career by organizing benefit shows at the Fillmore Auditorium. He eventually took over operations there, booking influential local bands such as the Jefferson Airplane and the Grateful Dead. The venue, along with others like the Avalon Ballroom, redefined live rock performances, featuring multiple bands, extended solos, and elaborate light shows. Graham's success at the Fillmore led him to open other famous venues, including the Fillmore West and Fillmore East.12

Summary created from Britannica articles using AI. AI can make mistakes, so verify using Britannica articles.

Ask Britannica AI about this topic

Britannica doesn't have a full article on this topic, so we've curated a list of our relevant coverage.