Farm Aid

…chief sponsor of the first Farm Aid concert, in 1985, which benefited distressed American farmers, and remained active on behalf of similar causes.

…and in 1985 he cofounded Farm Aid, which organizes festivals to raise money for farmers. Nelson is a well-known and enthusiastic connoisseur of marijuana, and, after a few states legalized the drug’s sale and purchase, he launched (2015) a marijuana supply company, Willie’s Reserve.