Doyle Dane Bernbach
Quick Summary
Doyle Dane Bernbach (DDB) was a highly influential American advertising agency founded in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach. Bernbach, a pioneer in advertising, championed a subtle, low-pressure approach that became a hallmark of the agency. DDB became known for its fresh and original campaigns, including the "Think small" slogan for Volkswagen and the "We try harder" campaign for Avis. The agency's innovative work, which inspired the TV series Mad Men, also produced the groundbreaking "daisy" political ad for Lyndon B. Johnson's 1964 presidential campaign. DDB's creative strategies significantly impacted the advertising industry and political campaigning.12
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- William Bernbach
…Dane in 1949 to form Doyle Dane Bernbach. Their first account was a bargain department store in need of a new image. Bernbach’s campaign created a fashionable, sophisticated image and made the store’s name, Ohrbach’s, a watchword. One of his most successful campaigns was for Volkswagen automobiles: “Think small.” He…
Read More…Dane in 1949 to form Doyle Dane Bernbach. Their first account was a bargain department store in need of a new image. Bernbach’s campaign created a fashionable, sophisticated image and made the store’s name, Ohrbach’s, a watchword. One of his most successful campaigns was for Volkswagen automobiles: “Think small.” He…
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Mary Wells LawrenceShe then moved to Doyle Dane Bernbach, where she became copy chief and vice president in 1963. In 1964 she became a senior partner at Jack Tinker & Partners, an agency noted for its creativity. There her imagination and drive flourished. She began working with copywriter Richard Rich and…
Read MoreShe then moved to Doyle Dane Bernbach, where she became copy chief and vice president in 1963. In 1964 she became a senior partner at Jack Tinker & Partners, an agency noted for its creativity. There her imagination and drive flourished. She began working with copywriter Richard Rich and…
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