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Chanel is a French luxury fashion company founded by Gabrielle Bonheur Chanel, known as Coco Chanel. She revolutionized women's fashion in the early 20th century by emphasizing simplicity and comfort, moving away from restrictive clothing like corsets and petticoats. Chanel popularized the use of jersey fabric, transforming it into elegant, practical designs often inspired by menswear.12

Key innovations attributed to Chanel include the iconic Chanel suit, the quilted purse, and the "little black dress" (LBD), which became a versatile fashion staple. She also introduced costume jewelry and the world-renowned perfume, Chanel No. 5. After Coco Chanel's death in 1971, the brand's ownership remained with Pierre Wertheimer, who had purchased her couture business in 1954. The company continues to be a highly influential fashion house.12

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