Britannica AI Icon
Adding us as a Preferred Source tells Google you trust our content, so our articles show up more often in your Google Search, Discover feed, and AI Overviews.
verifiedCite
While every effort has been made to follow citation style rules, there may be some discrepancies. Please refer to the appropriate style manual or other sources if you have any questions.
Select Citation Style
Feedback
Corrections? Updates? Omissions? Let us know if you have suggestions to improve this article (requires login).
Thank you for your feedback

Our editors will review what you’ve submitted and determine whether to revise the article.

External Websites

Ceáš­áš­i, group of castes widespread in southern India, roughly corresponding to the Banias, a similar group of merchant castes in the north. They specialize primarily in the mercantile trades, as bankers, moneylenders, pawnbrokers, shopkeepers, and merchants. They employ a special trade jargon, which contains more or less secret names for figures. Among certain Ceáš­áš­i castes, mass weddings were held at intervals of 10 or 15 years, apparently for reasons of economy. Such a marriage season would last for many months.