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Beatlemania refers to the intense fan frenzy surrounding the British rock group the Beatles. This phenomenon, enabled by mass media, first erupted in Britain in 1963 following the band's television appearances. When the Beatles appeared on American television in 1964, Beatlemania also swept the United States. The band, formed in Liverpool, evolved into the iconic lineup of John Lennon, Paul McCartney, George Harrison, and Ringo Starr. Their unique songwriting, exuberant performances, and charismatic personalities, supported by manager Brian Epstein and producer George Martin, propelled them to unprecedented global fame, laying the foundation for their enduring popularity in popular culture.123

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