Audit Bureau of Circulation

References

Audit Bureau of Circulation

advertising organization

Written by

The Information Architects of Encyclopaedia Britannica

Learn about this topic in these articles:

history of publishing
Magazine advertising economics
…initiatives in 1914 created the Audit Bureau of Circulation. Though resented at first by publishers, it was eventually seen as a guarantee of their claims. Interest in circulation led publishers into market research. The first organization for this purpose was set up by the Curtis Publishing Company in 1911; but…
Read More
…initiatives in 1914 created the Audit Bureau of Circulation. Though resented at first by publishers, it was eventually seen as a guarantee of their claims. Interest in circulation led publishers into market research. The first organization for this purpose was set up by the Curtis Publishing Company in 1911; but…
Read More