All the News That’s Fit to Print

The slogan "All the News That's Fit to Print" is famously associated with Adolph Ochs, the publisher who transformed The New York Times into a world-renowned newspaper. Ochs acquired the financially struggling paper in 1896 and, to distinguish it from sensationalist competitors, adopted this motto. He emphasized comprehensive and trustworthy news gathering, refusing advertisements that were dishonest or in poor taste. This commitment to quality journalism, even at the expense of immediate profit, helped establish The New York Times as a paper that appealed to a cultured and intellectual readership. The paper was originally established in 1851 with a similar aim of avoiding sensationalism.12