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Today in History—April 23: The Not-So-Sweet Backlash to New Coke
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Two men in suits smile and hold up cans of New Coke, highlighting the launch of the soda product. The image is mostly black and white except for the bright orange-red New Coke cans.
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Today in History—April 23: The Not-So-Sweet Backlash to New Coke: Media

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April 23, 1985: When Coke changed its recipe—and regretted it
© Bettmann/Getty Images; Photo Illustration Encyclopædia Britannica, Inc.