Prius

Toyota introduced the Prius, a hybrid capable of running both on battery power and on gasoline, first in Japan in 1997 and then worldwide in 2000. The popularity of the Prius led to the development of other hybrid vehicles, such as the Honda Insight (1999) and the Chevrolet…

…1997 Toyota introduced its four-passenger Prius hybrid to the Japanese market. Combining a small gasoline engine and an electric motor through a sophisticated control system, the Prius uses gasoline power only when necessary to supplement electric propulsion or to recharge its batteries. (That same year in Europe, the hybrid Audi…

…vehicle in the world, the Prius (1997). In 1999 Toyota was listed on both the London Stock Exchange and the New York Stock Exchange. The company continued to expand to new markets—specifically targeting younger buyers with the launch of its Scion brand (2003) and unveiling the world’s first luxury hybrid…