saturation
Quick Summary
Saturation, in the context of color, refers to the relative purity or intensity of a hue. It is one of the three attributes used to precisely specify a color, alongside hue and brightness. A color with high saturation is vivid and strong, while a color with low saturation appears paler or weaker, often due to mixing with white.1
Color itself is understood as a product of light. Isaac Newton's experiments with prisms demonstrated that white light can be broken down into a spectrum of colors, and these colors can recombine to form white light. A color can be precisely defined by its hue (e.g., red, yellow), saturation (its purity), and brightness (the amount of light energy).1
Ask Britannica AI about this topic
Britannica doesn't have a full article on this topic, so we've curated a list of our relevant coverage.

