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Reinforcement, in psychology, is a process that strengthens or encourages a behavior, making it more likely to occur again. This concept is central to operant conditioning, a type of learning where behaviors are influenced by their consequences.1

There are two main types:
* Positive reinforcement involves adding a desirable stimulus after a behavior to increase its frequency (e.g., giving a treat for a trick).1
* Negative reinforcement involves removing an unpleasant stimulus when a desired behavior occurs, also increasing the likelihood of that behavior (e.g., an alarm clock stops when you get out of bed).1

Pioneered by psychologists like B.F. Skinner, reinforcement is used in various applications, including animal training and education.12

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