Scott Colom ran a moderate, mainstream campaign focused on putting violent criminals behind bars, ending the Iran war, and lowering costs. He traveled widely to reach voters, including by asking supporters of U.S. Pres. Donald Trump for their votes when Trump came to Mississippi to campaign for Cindy Hyde-Smith. Colom’s campaign also used an ad about the cost of meat after Hyde-Smith said people had many proteins to choose from. His campaign’s final message encouraged voters to honor people who died while helping Mississippians gain voting rights.
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