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Goji berry, fruit of the deciduous Asian shrubs Lycium barbarum and L. chinense valued for its medicinal and nutritional benefits. The term goji is an Anglicization of the berry’s Chinese name, gouqi. The berry has been called the “red diamond” for its bright red color and has gained a reputation as a “superfood,” because it is a rich source of nutrients. Lycium barbarum (common matrimony vine) and L. chinense (Chinese desert-thorn) are both shrubs, often...