Goldman and Salatsch Building

The Goldman and Salatsch Building, completed in 1910 in Vienna, Austria, is a significant example of early Modernist architecture. Designed by architect Adolf Loos, the building is noted for its departure from the ornate styles prevalent at the time. Loos, a critic of excessive decoration, contrasted the building's large expanses of plain, polished marble with minimal classical detailing on the exterior. This approach reflected his influential theories, particularly his essay "Ornament and Crime," which advocated for functionalism and the elimination of unnecessary embellishment in architecture. The building stands as a testament to Loos's impact on European Modernism.1