
Allie Grace Garnett is a content marketing professional with a lifelong passion for the written word. She is a Harvard Business School graduate with a professional background in investment finance and engineering.
Doug is a Chartered Alternative Investment Analyst who spent more than 20 years as a derivatives market maker and asset manager before “reincarnating” as a financial media professional a decade ago.
Before joining Britannica, Doug spent nearly six years managing content marketing projects for a dozen clients, including The Ticker Tape, TD Ameritrade’s market news and financial education site for retail investors. He has been a CAIA charter holder since 2006, and also held a Series 3 license during his years as a derivatives specialist.
Doug previously served as Regional Director for the Chicago region of PRMIA, the Professional Risk Managers’ International Association, and he also served as editor of Intelligent Risk, PRMIA’s quarterly member newsletter. He holds a BS from the University of Illinois at Urbana-Champaign and an MBA from Illinois Institute of Technology, Stuart School of Business.

Artificial intelligence may be transforming industries by changing how people do their jobs. Generative AI is creating the most buzz because itâs the most user-friendlyâand perhaps youâre already exploring how you can use AI at work.
Tools like OpenAIâs ChatGPT and Googleâs Gemini can boost your productivity and provide you with valuable insightsâbut proceed with caution. Youâre the professional, and itâs crucial to vet absolutely everything that an AI tool generates.
Artificial intelligence is poised to transform essentially every industry, and many enterprises are already using the tech in sophisticated ways. Here are a few examples of how companies* in different sectors are using generative AI.
*Note: This is not an exhaustive listâitâs a mere sampling of the ways in which AI is transforming work as we know it. Examples used in this article are for educational purposes only and are not an endorsement of any of the companies mentioned.
Medical services provider HCA Healthcare (HCA) is collaborating with Google Cloud to use generative AI to better support doctors and nurses. The health care provider in 2023 began testing an AI-based solution to reduce the burden of physiciansâ administrative tasks.
Hereâs how it works:
HCA is also experimenting with generative AI to improve patient handoffs between nursesâa typically manual task requiring nurses to communicate detailed patient information. HCA is aiming to use generative AI to standardize and automate the process.
The banking behemoth JPMorgan Chase (JPM) is bringing generative AI to corporate treasurers. The Payments division announced in December 2023 that itâs developing a conversational analytics assistant that enables corporate treasurers to interact with their payments data in plain language.
âWith a conversational analytics assistant ⊠prompts and questions such as âshow me a bar chart that captures how balances across my different accounts have changed over the last three months,â âwhatâs my average quarterly payment frequency to my suppliers,â and âshow my last quarterâs foreign currency flows organized by currency pairsâ have the potential to be answered clearly and in seconds,â explains Tony Wimmer, head of analytics and insights for JPMorgan Payments.
Although JPMorgan has yet to release the finished product, itâs reporting that initial results are highly promising. Using generative AI, corporate treasury processes like information retrieval, reporting, and analytics are being completed in seconds rather than days.
The technology company Adobe (ADBE) is using generative AI to change how marketers work. Building on the Adobe Experience Cloudâa comprehensive suite of digital marketing, advertising, analytics, and commerce toolsâAdobe Sensei GenAI is designed to be a generative AI âcopilotâ for marketing professionals, designed for such tasks as automating workflows, generating personalized content, and using predictive analytics to help inform decision-making.
Writers, designers, and analytics professionals may also benefit from using Adobeâs generative AI. The company integrates generative artificial intelligence across many of its creator tools, including Photoshop, Illustrator, and Firefly (an app solely dedicated to AI image generation).
The global conglomerate Bayer (BAYRY) is using generative AI in its agriculture division. The enterprise in March 2024 announced that it is testing a chat-based âexpert GenAI systemâ that âquickly and accurately answers questions related to agronomy, farm management, and Bayer agricultural products.â
The chatbot aims to improve how farmers and agronomists get information. Bayer is using many sources of proprietary agronomic dataâincluding extensive internal data, insights from thousands of software-testing trials, and the aggregated experience from Bayer agronomistsâto train a large language model.
Toyota (TM), specifically the Toyota Research Institute, is making car designers better at their jobs. The research organization in 2023 released an algorithm that enables designers to âoptimize engineering constraints while maintaining their text-based stylistic prompts to the generative AI process.â The algorithm is designed to work in conjunction with tools like ChatGPT Googleâs Gemini.
Toyota designers can, for example, request a suite of designs based on an initial prototype sketch with specific qualitative properties such as âsleekâ and âSUV-likeââwhile also optimizing the design for specific quantitative performance metrics.
Toyota vehicle designersâand many professionals across industriesâare already using the popular generative AI tool ChatGPT. Specialized generative AI software thatâs produced by industry leaders can potentially better serve the professionals working in those sectors.
The objective of rolling out the technology is to âamplify automobile designers and engineers,â according to a press release from the Toyota Research Institute. The tech was codeveloped by the instituteâs Human-Centered AI division.
Generative AI is changing how many of us work. That may feel scary, especially if you believe the reports about AI âtaking our jobs away.â But artificial intelligence can also enhance our productivity, analytical capabilities, and creativity.
Generative AI is just the latest retelling of a tale as old as humanity itself. A new technology disrupts the status quo, jobs are threatened, and eventually we adapt. New jobsâsome that didnât even exist before the new technologyâreplace the old, and society thrives in new, productive ways.
Learning about how artificial intelligence operates and how you can use it effectively may be the best ways to harness the power of this innovative technology.
This article was most recently revised and updated by Allie Grace GarnettThis article was most recently revised and updated by Doug Ashburn