Panasonic

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Panasonic Corporation is headquartered in Kadoma City, Osaka, Japan.

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Panasonic Holdings is a major Japanese manufacturer of electric appliances, consumer electronics, rechargeable automotive batteries, and residential heating and cooling systems. Its brand marketing has been highly diverse, with products marketed under the brand names Panasonic, Technics, Hussmann, and, until 2008, Quasar, Victor, and JVC. Company headquarters are in Kadoma, near Ōsaka.

The company was founded in 1918 by Matsushita Konosuke to manufacture and market the electric lamp sockets and plugs he designed. It was incorporated in 1935 and began expanding rapidly into a number of varied electrical product lines. During the 1930s it added such electrical devices as irons, radios, phonographs, and light bulbs.

In the 1950s it began producing transistor radios, television sets, tape recorders, stereo equipment, and large household appliances. During the 1960s and 1970s it added microwave ovens, air conditioners, and videotape recorders. In 1976, the company’s JVC subsidiary introduced the VHS video format, which eventually beat out Sony’s Betamax to become the videotape standard.

By the end of the 20th century, Panasonic had expanded its consumer products lineup to include refrigerators, dishwashers, cooking appliances, computers, and mobile phones.

Nonconsumer products include minicomputers, telephone equipment, electric motors, chemical and solar batteries, and cathode-ray tubes. The company also has developed and marketed electronic measuring and timing instruments, copy machines, automatic traffic control devices, office automation equipment, and products in the communications, broadcasting, and solar energy fields. The company is noted for its heavy investment in research and development; in addition to its main research laboratories, each Panasonic manufacturing division is backed by its own research team.

In 2008, around the time the company changed its name from Matsushita to Panasonic, it merged its JVC division with rival Kenwood to create the JVCKenwood Corp. The following year, Panasonic acquired another rival, Sanyo. (A few years later, the company would phase out the Sanyo name.) Other notable initiatives include a 2016 agreement with Tesla to supply batteries for its Model 3, Model S, and Model X electric vehicles, and the 2021 acquisition of supply chain management software giant Blue Yonder Group (formerly JDA Software).

In 2023, more than half of the company’s $60 billion in sales came from foreign markets in Europe and North America, with the other half spread between the domestic market (Japan) and the rest of Asia. It has manufacturing and sales subsidiaries in a number of overseas markets.