public opinion: Quick Facts

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Photos and Videos

Portrait print of Jacques Necker by Henri Grevedon after Joseph-Sifford Duplessis, showing Necker in 18th-century attire with a lace cravat and curled hair, facing slightly right.

Alexis de Tocqueville

Portrait of Woodrow Wilson in a suit, wearing glasses and a tie, facing slightly to the left with a neutral expression.

Portrait of Bernard Baruch wearing glasses, a high white collar, and a suit, looking slightly down at the camera.

Climate change leader

George Gallup seated at a desk, wearing a suit and tie, looking directly at the camera with a neutral expression.

Map of the United States showing the results of the 1948 presidential election by state, with states colored blue for Truman (Democratic), red for Dewey (Republican), and brown for Thurmond (States' Rights), along with each state's electoral vote count. The background features a faded American flag.

Understand the importance of electoral exit polling after an election

Know about electoral opinion polling and how to get an accurate opinion poll

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Topics

disinformation world opinion Propaganda fake news comment sections conspiracy theory spiral of silence two-step flow model of communication false flag focus group Language Animal communication information theory audiences mass communication sign language communication network nonverbal communication augmentative and alternative communication Quorum sensing

Key People

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Maxwell McCombs

American professor

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Murray Edelman

American political scientist

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V. O. Key, Jr.

American political scientist