loyalty

1 ENTRIES FOUND:
loyalty /ˈlojəlti/ noun
plural loyalties
loyalty
/ˈlojəlti/
noun
plural loyalties
Britannica Dictionary definition of LOYALTY
1 
[noncount] : the quality or state of being loyal — often + to
2 
[count] : a loyal feeling : a feeling of strong support for someone or something — usually plural

brand loyalty

— see 1brand