goodwill
1 ENTRIES FOUND:
Britannica Dictionary definition of GOODWILL
[noncount]
1
or
good will
:
a kind, helpful, or friendly feeling or attitude
— often used before another noun
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She has/feels goodwill toward all her coworkers.
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They allowed him to keep the extra money as a gesture of goodwill.
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trying to promote goodwill
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people of goodwill
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a goodwill gesture
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a goodwill ambassador on a goodwill tour/mission
2
business
:
the amount of value that a company's good reputation adds to its overall value
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goodwill and other assets
-
loss of goodwill
