ego

ego /ˈiːgoʊ/ noun
plural egos
ego
/ˈiːgoʊ/
noun
plural egos
Britannica Dictionary definition of EGO
[count]
1 
: the opinion that you have about yourself
2 
psychology : a part of the mind that senses and adapts to the real world — compare id, superego

massage your ego

— see 2massage