Yoshida Kanetomo

…its name from its founder, Yoshida Kanetomo (1435–1511), who systematized teaching that had been transmitted by generations of the Yoshida family. Subsequent generations transmitted the school’s teachings largely through family control over the ordination of priests in shrines and the ranking of deities. The school was also sometimes called Yui-itsu…

…the 15th century the scholar Yoshida Kanetomo attempted to free Shintō shrines from Buddhist control; he believed that only a deep religious faith in Shintō could cure the people of their despondency.