Roland Robertson

…David Held and colleagues, and Roland Robertson shows that they concentrate on quite similar aspects. Giddens portrayed globalization in 1990 as intensified worldwide social relations where local events are shaped by distant occurrences. Held and colleagues wrote in 1999 that globalization exemplifies interconnectedness of regions near and far, allowing for…

… was popularized by the sociologist Roland Robertson and coined, according to him, by Japanese economists to explain Japanese global marketing strategies.