Otl Aicher

German designer

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July 17, 2026

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Otl Aicher was a German designer known for his contributions to corporate identity and graphic design. He was a co-founder of the Ulm School of Design (Hochschule für Gestaltung Ulm) in Germany, which was considered a successor to the Bauhaus. Aicher specialized in creating graphic standards manuals for his clients and designed for prominent organizations such as Lufthansa and Munich's transportation authority. His work significantly influenced the development of postwar graphic design and corporate identity systems.1

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industrial design
American hegemony and challenges from abroad
…founders was the typeface designer Otl Aicher, a corporate-branding specialist, noted author of graphic standards manuals for his clients, and designer whose clients included Lufthansa and Munich’s transportation authority. Aicher’s contributions to the development of postwar graphic design and corporate identity may have even surpassed those of the legendary Herbert…
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…founders was the typeface designer Otl Aicher, a corporate-branding specialist, noted author of graphic standards manuals for his clients, and designer whose clients included Lufthansa and Munich’s transportation authority. Aicher’s contributions to the development of postwar graphic design and corporate identity may have even surpassed those of the legendary Herbert…
Read More