Oliviero Toscani

References

Oliviero Toscani

Italian photographer and advertising designer

Written by

The Information Architects of Encyclopaedia Britannica

Learn about this topic in these articles:

Luciano Benetton
…“tastemaker” Luciano and creative director Oliviero Toscani began creating “shock” advertising campaigns—including a duck drenched with crude oil, a man’s naked derriere stamped “HIV Positive,” and the blood-soaked uniform of a soldier killed in Bosnia and Herzegovina—which focused not on the company’s products but on controversial social issues. Luciano argued…
Read More
…“tastemaker” Luciano and creative director Oliviero Toscani began creating “shock” advertising campaigns—including a duck drenched with crude oil, a man’s naked derriere stamped “HIV Positive,” and the blood-soaked uniform of a soldier killed in Bosnia and Herzegovina—which focused not on the company’s products but on controversial social issues. Luciano argued…
Read More