Juliana Rieser Force

Juliana Rieser Force (born Dec. 25, 1876, Doylestown, Pa., U.S.—died Aug. 28, 1948, New York, N.Y.) was an American art administrator, the first director of the Whitney Museum of American Art, whose natural aesthetic sensitivity guided her strong influence on that institution’s development. Juliana Reiser (later changed to Rieser) at an early age went to work as a secretary. After directing a secretarial school in New York City, she became secretary to Helen Hay Whitney,...