James Olds

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James Olds

Canadian researcher

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human nervous system
Reward and punishment
…made in 1954, Canadian researchers James Olds and Peter Milner found that stimulation of certain regions of the brain of the rat acted as a reward in teaching the animals to run mazes and solve problems. The conclusion from such experiments is that stimulation gives the animals pleasure. The discovery…
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…made in 1954, Canadian researchers James Olds and Peter Milner found that stimulation of certain regions of the brain of the rat acted as a reward in teaching the animals to run mazes and solve problems. The conclusion from such experiments is that stimulation gives the animals pleasure. The discovery…
Read More