Jack Valenti

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Jack Valenti, foreground, in 2006. Valenti was president of the Motion Picture Association of America from 1966 to 2004.

Jack Valenti

American executive

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Motion Picture Association
Under the guidance of Jack Valenti—MPAA president (1966–2004) and former adviser to U.S. Pres. Lyndon B. Johnson—the code was liberalized in 1966 after it had become hopelessly outdated and ineffective because of the more relaxed social and sexual mores of the time. In 1968 the MPAA set up a…
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Under the guidance of Jack Valenti—MPAA president (1966–2004) and former adviser to U.S. Pres. Lyndon B. Johnson—the code was liberalized in 1966 after it had become hopelessly outdated and ineffective because of the more relaxed social and sexual mores of the time. In 1968 the MPAA set up a…
Read More