Guy Laroche

Guy Laroche (born July 16, 1921, La Rochelle, France—died Feb. 17, 1989, Paris) was a French couturier known for designing elegant fashions at moderate prices. From 1949 Laroche trained under the Paris designer Jean Dessès and, he studied production and marketing techniques on a 1955 trip to the New York City garment district. In 1957 he showed his first solo collection in Paris, and four years later he opened a boutique for a new ready-to-wear...