Gary Thuerk

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Gary Thuerk

American marketer

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Today in History—May 3
The World’s First Spam Email Is Sent
Gary Thuerk, of the Digital Equipment Corporation (DEC), was pondering how to advertise upcoming demonstrations in California of his company’s latest computers. In a moment of inspiration, he decided to send an invitation, which also touted the products, via ARPANET to about 400 people on…
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Gary Thuerk, of the Digital Equipment Corporation (DEC), was pondering how to advertise upcoming demonstrations in California of his company’s latest computers. In a moment of inspiration, he decided to send an invitation, which also touted the products, via ARPANET to about 400 people on…
Read More

spam
Origins
…to May 3, 1978, when Gary Thuerk, a marketing manager for the now-defunct computer company Digital Equipment Corporation, sent out an unsolicited mass e-mail promoting his firm’s computer products. Sent to hundreds of computers over ARPANET (a precursor to the Internet; see DARPA), Thuerk’s message immediately provoked ire among the
Read More
…to May 3, 1978, when Gary Thuerk, a marketing manager for the now-defunct computer company Digital Equipment Corporation, sent out an unsolicited mass e-mail promoting his firm’s computer products. Sent to hundreds of computers over ARPANET (a precursor to the Internet; see DARPA), Thuerk’s message immediately provoked ire among the
Read More