Eugène Schueller
Quick Summary
Eugène Schueller was a French chemist who founded the company that would become L'OrÊal in 1909. He developed a safe and effective hair dye called AurÊole, which he manufactured and sold to local hair salons. Schueller's innovative approach and understanding of the market led to the international expansion of his company, which is now the world's largest developer and seller of beauty products. L'OrÊal's success is attributed to its dedication to research and development, with hundreds of scientists contributing to new product innovation. Schueller also anticipated consumer needs, introducing the first sunscreen oil, Ambre Solaire, in 1935.1
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