Douglas Rushkoff

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Douglas Rushkoff

American media theorist

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viral marketing
Origins
Given the publication of Douglas Rushkoff’s book Media Virus! in 1994, the virus analogy as a description of the spread of media must have been at least moderately common parlance by the beginning of the 1990s, as the World Wide Web became increasingly available to individual households commercially. Rushkoff…
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Given the publication of Douglas Rushkoff’s book Media Virus! in 1994, the virus analogy as a description of the spread of media must have been at least moderately common parlance by the beginning of the 1990s, as the World Wide Web became increasingly available to individual households commercially. Rushkoff…
Read More