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How did Scott McCloud define comics in Understanding Comics?

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In his 1993 book Understanding Comics, Scott McCloud defined comics as "juxtaposed pictorial and other images in deliberate sequence, intended to convey information and/or produce an aesthetic response."1

This definition is part of the broader academic study of the medium, which seeks to understand comics as both an ancient form of communication—combining words and images—and a modern, evolving art form. McCloud’s definition aligns with the term "sequential art," a concept also popularized by Will Eisner in 1985 to describe the medium beyond the traditional constraints of the comic strip.12