Understand the significance of branding and know about Benetton's controversial advertisement efforts to promote topical social issues
Learn about branding, particularly the Benetton Group's controversial effort to brand itself as socially aware.
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Encyclopædia Britannica, Inc.Media Editor: Lauren Sims
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Encyclopædia Britannica, Inc.Media Editor: Lee Goldstein
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Encyclopædia Britannica, Inc.We wouldn't blame you for thinking they were synonyms.
