motivation, forces acting either on or within a person to initiate behaviour. The word is derived from the Latin term motivus (ā€œa moving causeā€), which suggests the activating properties of the processes involved in psychological motivation. Psychologists study motivational forces to help explain observed changes in behaviour that occur in an individual. Thus, for example, the observation that a person is increasingly likely to open the refrigerator door to look for food as the number...